Field Team Management System for Trade Marketing Agencies

Planado automates field staff management — from promoters and supervisors to POSM installers, auditors, and sales reps. Deliver greater transparency, faster execution, and higher quality in promo campaigns, POSM placement, and retail audits. An all-in-one platform for route planning, task management, execution control, and real-time reporting your clients can trust.
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Main / Industries / Trademarketing

Do these challenges sound familiar?

1
Unsure if POSM, banners, or stands are really placed — and if they look as intended.
2
Photo reports that arrive late or don’t match reality.
3
Difficult to track promo campaigns and events across regions and retail chains.
4
Managers and clients lack accurate, real-time reporting.
5
Manual reports — slow, inconsistent, and error-prone.

With Planado, you stay in control — and these problems stay solved.

Save Time on Organization and Control

Your promoters, POSM installers, and auditors always have all the necessary instructions at their fingertips:

  • All task information on their smartphone, including addresses and contacts
  • Push notifications about new tasks and schedule changes
  • Built-in checklists: employees won't miss a single stage of a promotion, POSM display, or audit
  • Photo reports and data collection: all work results are immediately sent to the office

Mobile App for Field Teams

Put everything your promoters, POSM installers, and auditors need right on their smartphones: All tasks in one place — with addresses, contacts, and clear instructions. Instant updates — push notifications for new assignments or schedule changes. Built-in checklists — every step followed in promos, POSM placement, and audits. Real-time photo reports — instant proof of work sent straight to the office.

Real-Time Control and Transparency

Stay in full control of field operations with live visibility into every activity. Track employee movements on the map and assign tasks instantly based on location. The system logs every visit, route, and task, giving you a complete history always ready for review.

GPS monitoring ensures accountability and eliminates fraud. Each visit is verified in the right place and time — no false check-ins or skipped locations. Every arrival and departure is documented, so you can confirm performance and resolve disputes with clear evidence.

With instant transparency, you strengthen operational discipline and build client trust by proving that campaigns, POSM placements, and audits are executed with accuracy and reliability.

Discover how Planado can be used in your business

Try out all the features yourself or contact our specialists, who will give you a detailed demonstration of the service.
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Raise Service Standards

Keep every job up to your quality benchmarks with built-in control tools: detailed checklists, mandatory photo reports, and validation fields that ensure nothing gets missed.

Generate customizable reports for each visit — with photos, comments, and status updates — and export them for clients in just a few clicks.

All job history is securely stored, giving you a complete archive for audits, compliance, and performance analysis. This simplifies internal control and proves transparency to clients, building trust and long-term loyalty.

Client Portal

Give your clients a branded space with full visibility into POSM placements, promo campaigns, and field activities.

They can track completed and upcoming work, review photo reports, and see campaign results in real time. You decide what they see — while collecting feedback directly through the same channel.

Trusted By

Leading trade marketing and merchandising agencies, retail chains, and retailers use Planado to automate their businesses.

Customization & Integrations for Your Agency

Planado adapts to the unique workflows of trade marketing agencies of any scale:

Flexible roles & permissions

Set access for promoters, supervisors, auditors, and POSM installers so each role sees only what’s relevant

Bulk data import

Upload employees, retail locations, and assignments in minutes via Excel or API for quick onboarding.

CRM & ERP integrations

Connect with amoCRM, Bitrix24, 1C, or any system via API to automate data exchange and reporting.

Custom mobile workflows

Add checklists, photo reports, QR codes, and tailored scenarios for any campaign or project.

Your Benefits with Planado

Verified execution — every step confirmed with photos and checklists, ensuring full control.
Smart route planning — optimized visits on the map for faster, more efficient schedules.
Automated reporting — instant reports and analytics eliminate manual work.
Client transparency — customers access statuses and photo reports anytime via the portal.
Higher accuracy & productivity — fewer errors, more completed tasks, and consistently happier clients.

Still not sure? Test Planado out for yourself!

Sign up for your free trial and get full access to all features for 14 days. Get started with Planado right now!
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Planado subscription plans

Basic
$1190 /month per user billed annually
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Key features
Standard
$1870 /month per user billed annually
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Key features
All Basic features, plus:
Pro
$2805 /month per user billed annually
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Key features
All Standart features, plus:
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FAQ for Trade Marketing Agencies

What types of field staff can be managed with Planado?

Planado supports all common field roles in trade marketing: promoters, supervisors, merchandisers, POSM installers, auditors, brand ambassadors, sales representatives, and more. You can manage both in-house staff and outsourced teams within one system.

Can I track employee locations in real time?

Yes. Planado tracks employee movements via GPS during tasks. Managers see where each employee is, and the full route history is saved for later reporting and auditing.

How are tasks created for field teams?

Tasks can be created manually or automatically, assigned by location, time, activity type, or employee skills. Bulk upload of assignments and automated route planning are also supported, ensuring efficient distribution of field activities.

What reports do agency clients receive?
  • photos from the field,
  • completed checklists,
  • supervisor or employee comments,
  • geotags and timestamps,
  • task statuses and results. Reports can be exported in Excel, PDF, or shared directly with clients.
Is there a mobile app for employees?

Yes. The iOS and Android app delivers assignments, instructions, and checklists directly to staff smartphones. Employees can instantly send photo reports, mark completed activities, and communicate with supervisors.

Can Planado integrate with other agency systems?

Yes. Planado connects easily with CRMs, ERPs, and BI platforms via API. This keeps your client database, sales systems, and reporting dashboards automatically in sync.

Is client and employee data secure?

Yes. Planado follows modern data protection standards. All information is stored securely, encrypted, and accessible only to authorized users.

Why is Planado better than competitors for trade marketing agencies?
  • Comprehensive field management: covers promoters, supervisors, merchandisers, auditors, and installers in one tool.
  • Client-ready reports: photo evidence, geo-confirmation, and structured KPIs for transparency.
  • Scalable platform: works equally well for 10 or 1,000+ employees.
  • Fast onboarding: intuitive mobile app that staff can start using within a single shift.
  • Advanced integrations: CRM, ERP, and BI connections out of the box.
  • Flexible setup: supports both permanent trade marketing operations and short-term promo campaigns.
How do I implement an FSM system like Planado for trade marketing step by step?
  1. Identify key processes — promotions, audits, merchandising, installations, etc.
  2. Set up task templates with checklists, reporting formats, and KPIs.
  3. Import staff and locations into the system.
  4. Train employees on the mobile app (usually takes 1–2 shifts).
  5. Connect integrations with your CRM or BI platform for real-time reporting.
  6. Pilot the system on a limited number of campaigns or locations.
  7. Roll out company-wide and monitor performance with analytics.
What are the best tools for managing trade marketing campaigns?
  • FSM (Field Service Management): Planado for scheduling, reporting, and field team control.
  • CRM: Salesforce, Zoho, HubSpot for client management.
  • BI & Analytics: Power BI, Tableau for data visualization.
  • Communication: Slack, Microsoft Teams, WhatsApp for team coordination.
  • Route planning & GPS: built-in Planado features for efficient logistics.
How does Planado help reduce costs and increase ROI?
  • Cuts administrative time by automating scheduling and reporting.
  • Reduces fraud and ghost hours through GPS tracking and photo proof.
  • Improves productivity by optimizing routes and task distribution.
  • Boosts client satisfaction with transparent reporting and real-time updates.